We 'Officials' are but only a few of the many genealogists who blog and write about this stellar event on the genealogy calendar. In 2011 and 2012 I met face to face many of the people behind the blogs I read from downunder; it was like catching with old friends. If you can't attend Rootstech find and follow the posts from all the bloggers who attend - you will be assured of a great vicarious experience.
If you are blogging about Rootstech from Salt Lake City or at a distance a good way to let others know is to join The Genealogy Bloggers at Rootstech Facebook Group set up by Heather Wilkinson Rojo. I note that there are presently 75 members of the group.
How about swelling the numbers?