 |
| Grumpy Old Genie |
I read quite a number of posts and shared a couple to my GeniAus Facebook page . Something I saw annoyed this Grumpy Old Girl. One blogger who has three blogs had posted exactly the same article to those three blogs. Each of these blogs is targetted at a different family group so I guess the blogger thought the message important enough to share to the three different audiences...but what of people like me who follow all three blogs?
The purpose of each of those blogs appears to be to share and record stories from a branch of the bloggers family. The blogger struck a problem when she had something general to say.
Was it really necessary to post the same article in those three places? Would it be a better strategy to use other social media channels to share the message widely?
That blogger could have one blog for all posts and label and categorize them carefully so that her different audiences could find articles of interest to them. This could even bring more readers to the blog as readers would be exposed to articles outside their area of interest. Such a blog could have a broader purpose - ie to share the stories of my ancestors, connect with cousins and discuss issues in genealogy.
Another alternative would be to have multiple blogs - one for each family line plus a general general genealogy blog for discussion of news, issues, resources etc. This would benefit those readers who are only interested in hearing stories of one family line.
Another approach is to have a general blog and then other blogs for niche subjects. Prominent Australian bloggers who take this approach are Alona Tester and Pauleen Cass.
So what I am really thinking about today is recognising your audience and having a clear purpose for your blog/s.
Which approach do you take?
