tag:blogger.com,1999:blog-4776281256905648887.post2866662249603012565..comments2024-03-24T23:03:59.140+11:00Comments on GeniAus: How's your brand?GeniAushttp://www.blogger.com/profile/09074874999181040071noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-4776281256905648887.post-60193555059966934272018-02-28T14:21:47.259+11:002018-02-28T14:21:47.259+11:00JohnBrownKin.com looks great! Very nice job on the...JohnBrownKin.com looks great! Very nice job on the site, Alice.genealogylizgauffreauhttps://www.blogger.com/profile/17288311879959690124noreply@blogger.comtag:blogger.com,1999:blog-4776281256905648887.post-13758841082169169762018-02-28T10:25:58.408+11:002018-02-28T10:25:58.408+11:00Great advise. I spent a few weeks working on my br...Great advise. I spent a few weeks working on my branding board when I restarted JohnBrownKin.com. It does make decisions easier, I know what colors to use, I know what font to use and I designed a new logo. Consistency is crucial for brand recognition. Thanks for sharingAlice Keesey Mecoyhttps://www.blogger.com/profile/13503890371067129041noreply@blogger.comtag:blogger.com,1999:blog-4776281256905648887.post-39876708031717992802018-02-27T08:18:47.551+11:002018-02-27T08:18:47.551+11:00Great advice all round. Once I tried to brand myse...Great advice all round. Once I tried to brand myself (ouch!), it was actually easier to manage/keep track of. But to my great dismay, I realized two days ago I never updated my website link at LinkedIn when I migrated to WordPress. D'oh is me. Nancyhttps://www.sassyjanegenealogy.com/noreply@blogger.comtag:blogger.com,1999:blog-4776281256905648887.post-23299474982450198602018-02-21T02:32:21.485+11:002018-02-21T02:32:21.485+11:00Great advice. Thank you for pointing out that thos...Great advice. Thank you for pointing out that those of us with common names need to work hard to create a brand that set us apart from all the other's who share our common monikers. Anonymoushttps://www.blogger.com/profile/11076493047643250131noreply@blogger.comtag:blogger.com,1999:blog-4776281256905648887.post-33375496490424413562018-02-21T01:01:31.298+11:002018-02-21T01:01:31.298+11:00That's really useful, thank youThat's really useful, thank youhttps://carolineschroniclesblog.wordpress.comhttps://www.blogger.com/profile/10990425364581410576noreply@blogger.comtag:blogger.com,1999:blog-4776281256905648887.post-83660177957933559362018-02-20T14:34:51.857+11:002018-02-20T14:34:51.857+11:00This post was good timing for me. As much as I hat...This post was good timing for me. As much as I hate to think of myself as a "brand," I understand the need for a recognizable and consistent online identity.genealogylizgauffreauhttps://www.blogger.com/profile/17288311879959690124noreply@blogger.comtag:blogger.com,1999:blog-4776281256905648887.post-81180704130506948142018-02-20T12:03:29.548+11:002018-02-20T12:03:29.548+11:00Very good advice, Jill. Thank you for bringing thi...Very good advice, Jill. Thank you for bringing this up and sharing! :-)littlebytesoflife@gmail.comhttps://www.blogger.com/profile/11653439784279357140noreply@blogger.comtag:blogger.com,1999:blog-4776281256905648887.post-7177042934159418782018-02-19T23:28:32.988+11:002018-02-19T23:28:32.988+11:00Totally agree with you on branding. When writing a...Totally agree with you on branding. When writing a blog or interacting in social media you also need to have to your own voice and be consistent in its use. It’s an integral part of your brand. It needs to be honest and consistent as your audience quickly picks out a fake. You might be professional and authoritative like Judy, The LegalGenealogist for she writes about serious legal matters or in my case I use a conversation voice - with incomplete sentences joined by dashes, contractions like won’t instead of will not and mostly everyday words as I want my audience to feel as home and not intimidated by technology or genealogical processes, rules and procedures. I would avoid that last set of words. So I know what I want to do. Now to find time to do it Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4776281256905648887.post-42180405785726057402018-02-19T13:17:10.819+11:002018-02-19T13:17:10.819+11:00Thanks Sue. Yours is one of the best: short, memor...Thanks Sue. Yours is one of the best: short, memorable and tells who you are and your area of focus.GeniAushttps://www.blogger.com/profile/09074874999181040071noreply@blogger.comtag:blogger.com,1999:blog-4776281256905648887.post-58653523398745542422018-02-19T03:38:56.818+11:002018-02-19T03:38:56.818+11:00Jill - I was, as they in Scotland, “ fair chuffed”...Jill - I was, as they in Scotland, “ fair chuffed” that you mentioned me in your post regarding my distinctive user name. I thought of it very quickly when setting up my blog, as I wanted to highlight the contribution I could make on Scottish family history resources - and there doesn’t seem to be many amateur FH bloggers from Scotland in the blogging community. I have been interested in the issue of branding, following a major exercise in my then workplace in the tourism industry. The key factors of consistency in messages and design make a lot of sense to me. But I do wonder if I should be following this guideline when it comes to my top banner photograph of my blog, as I use a very different photograph on my blog Facebook page - but somehow I am reluctant, for various reasons to make them the same. <br />ScotSuehttps://www.blogger.com/profile/01412874349376253984noreply@blogger.com